Get your Google Keyword Planner export
The free planner starts with a Google Keyword Planner export for your target country and language. Its volumes describe Google search demand, not App Store popularity.
Google Keyword Planner is Google’s free keyword tool inside Google Ads. It estimates how often people search for a phrase on Google.
You need a Google Ads account. You can create one without a campaign; Google requires completed account and billing setup to access Google Keyword Planner.
Ranges are fine. “10 – 100” is Low, “100 – 1K” is Medium, and “1K – 10K” and above are High. The original range is preserved; its midpoint is used for sorting and estimated totals.
- In your own Google Ads account, open Google Keyword Planner and use Discover new keywords. Start with phrases that describe what your app does.
- Select the country and language you are researching, and use Google as the search network. Download the keyword ideas as CSV, TSV or XLSX.
- Keep the original phrases and the “Keyword” and “Avg. monthly searches” columns. The importer recognises these English column headers and Google CSV/TSV exports.
- Upload the file in the planner. Review the filtered keywords and choose Mix, High, Medium or Low search volume. Manual sorting stays free; Build my listing generates three AI listing options.
- Fill and edit one localization at a time. The title and subtitle allow 30 characters each; the keyword field is limited to 100 UTF-8 bytes. Non-ASCII characters can use several bytes.
- Check “Phrases covered” to see which original searched phrases have every word in that localization. Save a version, copy each field to App Store Connect and export covered phrases for tracking.
AI listings are free during launch, then $5 per app, per country. Paid checkout is not open.
High means 1,000+ Google searches a month, Medium means 100–999, and Low means under 100. These bands do not measure App Store popularity, competition or expected installs. Added localizations use reported country evidence and do not guarantee indexing or ranking.
Google explains how to access and use Google Keyword Planner and what its historical search metrics mean. Volumes include close variants and are estimates.