Subscription app economics
Start from your category’s published medians, then change any number. Results update as you type.
$21.27
after store fee, refunds and operating cost
What one install is worth to you: $0.75, when 3.53% of installs pay.
Second and third monthly renewals use the category’s published rates. Later monthly renewals use an 80% planning assumption. This compact view models monthly plans only; annual price, annual renewal and plan mix do not affect the result.
Store fee, refunds and per-payer operating cost, held at these example values in this tool.
Each month a customer stays subscribed, at the renewal rates above, times your monthly price, after refunds, the store fee and per-payer operating cost — added up over 12 months.
RevenueCat’s State of Subscription Apps 2026, Adapty’s State of In-App Subscriptions 2026, and Adapty’s Apple Ads 2026 report — the same sources the App Growth Simulator uses. After the reported early monthly renewals, the model assumes 80% renewal each month.
Your numbers are saved in this browser so the three tools share one scenario. They are not sent to us. Analytics may record which button, link, disclosure, field or FAQ you use, plus category, store, region and result state, but never the numbers you type or a URL you visit.